When kevin trudeau selfpublished his book, natural cures they dont want you to know about, in 2005, he hired the blaine group, inc. May 01, 2017 selfpublished authors and book publicity services go handinhand. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their first book or. Book awards for self published authors including them here should not be taken as an endorsement of the competition or its sponsors. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. On the contrary, theyre the services that enable you to get your book out of a folder in your computer and distribute it to the world for people to read.
How to write a galley letter for your selfpublished book and why posted on february 22, 2017 by spr staff 1 comment when a traditional publisher sends a copy of a new title out for publicity, the book is almost always accompanied by a galley letter written by the books publicist. So books dont become bestsellers on their own, i would agree, but its the act of publication that gets the ball rolling. Book launch tips for selfpublished authors bookbaby blog. The authors that i have known who have had success. It would be nearly impossible to get a book publicist to push a self published book. Published magazine, helping you do selfpublished better. Hes handled publicity for books by ceos, navy seals. Gisela hausmann used a writeup about her selfpublished emailetiquette book, naked words 2. The big difference between a publisher s publicity efforts and a selfpublisher s publicity efforts. Ben cameron, a book publicist based in the uk who works with selfpublished authors, says writers should avoid shoehorning their titles into popular genres, hoping to be carried along by someone. Top 10 selfpublishing companies for firsttime authors. Selfpublishing is the publication of media by its author without the involvement of an established publisher. For instance, the inhouse publicist hit up fiction blogs while we contacted parenting sites.
The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy using pod print on demand technology. A publicists job is to find publicity for your book and for you, the fascinating author of this and future books. Publishers are focused on selling as many as possible right after the book goes on sale to avoid returns from bookstores. I am a new yorkbased publicist specializing in the online. A book publicist or book launch specialist will often charge 10k or more, guarantee nothing and focus on things that dont directly sell books. Smith publicity has promoted more selfpublished books than any book publicity agency. Its a wonderful thing to have this person, but, like selfpublished authors, traditional authors have to do their part to market their books. The list is supplied as information for authors and self publishers interested in pursuing awards and citations as a means to their own publishing goals. One of the best things an author can do to market their book and generate publicity for it, particularly if it is self published, is to tie the book into something in the news.
How to interview a book publicist the book designer. Sell your work on or buy the books you need immediately. Earn up to 70% royalty on sales to customers in the us, canada, uk, germany, india. Weve taken all the great aspects of nook press and created one unified experience to make publishing your print or ebook as seamless as. Published magazine helps you get from start to selfpublished, with resources on everything from writing to marketing, and all that falls between. Self published book marketing for authors smith publicity. From start to finish, jks has the expertise to take you from page to prominence. We were blown away with more than 100 responses, so were issuing a series of tips articles. Writers of self published books should split their tasks with publicists the same way. I am an award winning publicist with a decade of experience managing debut and highprofile book campaigns both fiction and nonfiction. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Many authors self publish these days, and the book distribution system is set up primarily for people who are published by recognized publishing houses.
Nov 22, 2019 the thriving market for ebooks has prompted many authors to turn to amazon kindle digital publishing kdp for book distribution. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Jessie does not work on prescriptive nonfiction, selfhelp, selfpublished authors or business. I am an award winning publicist with a decade of experience. Book awards for selfpublished authors the book designer. What every author needs to know before they hire a publicist, and how to. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to work on local media and internet radio. We are your advocate in book publishing and promotion. Author andy weir wrote the martian in 2011 and its now one of the most popular movies of the day. Without book publicists and selfpromoting or selfpublished authors, their jobs would be much harder.
Jan 02, 2014 if youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. How to write a galley letter for your selfpublished book. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors. Here is a list of summer book fairs and events that are worthy of your attendance. If you are traditionally published, your personal publicist can work with your inhouse. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that. Many authors selfpublish these days, and the book distribution system is set up primarily for people who are published by recognized publishing houses. Book awards authors should enter westwind communications. Hes handled publicity for books by ceos, navy seals, homemakers, fitness gurus, doctors, lawyers and adventurers. Contact us and discover how we make indie authors newsworthy. Selfpublish ebooks and paperbacks for free with kindle direct publishing, and reach millions of readers on amazon. The book publicist page 5 of 10 book publicist scott. The authors that i have known who have had success have taken steps to get an isbn number when they publish, and then network with independent booksellers to get those independent bookstores to.
She is the publisher of the hot sheet, the essential. How to write a galley letter for your selfpublished book and why posted on february 22, 2017 by spr staff 1 comment when a traditional publisher sends a copy of a new title out for publicity, the. The list is supplied as information for authors and selfpublishers. Ben cameron, a book publicist based in the uk who works with self published authors, says writers should avoid shoehorning their titles into popular genres, hoping to be carried along by someone. Publishing takes less than 5 minutes and your book appears on kindle stores worldwide within 2448 hours. We specialize in book launch help, book marketing and self publishing in canada and the us. Gisela hausmann used a writeup about her self published emailetiquette book, naked words 2. Book awards for selfpublished authors including them here should not be taken as an endorsement of the competition or its sponsors. If youre looking for coverage in traditional press, magazine, radio or television media, a publicist will pitch your book to their network of relevant journalists, and work with you to maximize the coverage you get. But with great sales opportunities come great pitfalls.
Why you should never hire a publicist for your book do. The thriving market for ebooks has prompted many authors to turn to amazon kindle digital publishing kdp for book distribution. Moreover, smith publicity is widely credited with pushing the credibility of selfpublished book authors to new levels. Easily publish textbooks, course materials, and research. Hbp represents authors who have penned books in the genres of adventure, biographymemoir, entertainment, mysterycrime thriller, scifi, fantasy, young adult. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate book publicist or book editor, and learn whats new in the marketplace. Aug 27, 2015 its a wonderful thing to have this person, but, like selfpublished authors, traditional authors have to do their part to market their books. Lorenz works with bestselling authors and self published authors promoting all types of books, whether its their first book or their 15th book. First, lets examine just how lucrative the ebook publishing market may be today.
How to find and work with a book publicistsuccessfully jane. A publicist is a key to a books success in the media. Having a dedicated book publicist can increase your legitimacy, afford you unique publicity opportunities, and free up hours of time that you might have spent trying to make. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve. It accounts for 3% of ebook sales, almost all of it from the us.
From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authorswe have earned. Hollywood book publicity is also expert at creating strong presence for our authors in the burgeoning social medias from twitter to facebook and other top social media destinations. He received coverage on the today show and the oreilly factor and in publishers weekly, usa today, and hundreds of other outlets. If youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. To start, lets look at a sample budget for publishing a book. Jul 22, 2018 a publicist is a key to a book s success in the media. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer. Representing some of the finest publishers, authors and books around. Publicist specializing in nonfiction titles with crossover appeal from mainstream to christian.
How does a book publicist differ from a literary agent and why do you. Why you should never hire a publicist for your book do this instead. The self publishing agency is the publishing support service for self published authors. Large book pr firms sometimes dont take on selfpublished authors because. See all formats and editions hide other formats and editions. Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news. We asked more than 2000 professional publicists what is the most important thing that each indie author should do when selfpublishing a book. The term usually refers to written media, such as books and magazines, either as an ebook.
If you are traditionally published, your personal publicist can work with your inhouse publicist like this one in order to create a really fantastic campaign. Whether you are traditionally or selfpublished, if you are considering hiring a book publicist, joan stewart provides guidance. Selfpublished authors can benefit from the services of a good book publicist, who can help them reach target audiences and introduce them to. Just like a traditional book tour, but going from blog to blog instead of town to town. It is a story about fearless astronaut mark watney, played by actor matt damon, who overcomes several challenges after being left behind by his team on mars. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their first book or their 15th book. For it to get published the publisher must see marketing potential. Selfpublished authors and book publicity services go handinhand. We help authors write their books, find a childrens book illustrator, and connect writers with editors. Kindle edition by jennifer vanderslice author format. For one thing, your publicist is juggling multiple. Feb 16, 2016 a publicists job is to find publicity for your book and for you, the fascinating author of this and future books.
Man editing a manuscript as part of the publishing process. With selfpublished books, which arent typically distributed in high. Of course, it gets a bit more complex than that, since there are several types of companies that can realize this for you. Rants and revelations get published, write better, book.
Self publishing is the publication of media by its author without the involvement of an established publisher. Reply publicity tips7 annoying things journalists do says. Print 1 or 1,000 print one copy at a time, or buy many of your selfpublished books upfront for a lower price per unit. The self publishing agency the agency for self publishing. Oct 04, 2018 whether you are traditionally or selfpublished, if you are considering hiring a book publicist, joan stewart provides guidance. How to promote your selfpublished book on the cheap.
Representing some of the finest publishers, authors and books around the world, our mission is helping authors find their path forward to connecting with readers. A common question i get in my private facebook group goes like this. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published, reach their goals. This might be in the form of facebook ads, goodreads giveaways and.
528 334 771 860 1069 405 251 1398 204 756 1129 1457 852 1497 1646 217 1356 870 60 598 490 1256 711 1367 805 446 7 1424 54 179